The Future of Shopping

• A framework for adapting your brand to the consumer of today and tomorrow
• Customer is king - and competitor

Traditional retail is no more. It has been rendered obsolete by developments in economy, demography and technology in particular. The internet has taken over the role of retail with its massive possibilities in distribution of products. Anyone can open a store today, from producers attempting to sell their products without any intermediaries to consumers themselves. The traditional consumer has turned to worldwide retail platforms to buy products they can afterwards easily sell themselves through social media. The Future of Shopping opens up a window into these trends and evolutions, offers insight into their catalysts, and lays out a framework for adapting your brand to the consumer of today and tomorrow.