Pucci, Trade

Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear, and accessories. It introduced free-moving, lightweight fabrics, pop art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies. Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation, this tome captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman's text places Emilio's achievements in the context of fashion history and provides insight into the remarkable Pucci dynasty.